The North Face connects their customers to local environmental initiatives.
New York, Washington D.C., Boulder, and San Francisco
While The North Face equips customers with the tools for adventure, they were looking for ways to further educate customers and employees on how climate change impacts the many landscapes that people explore in their gear. The North Face held screenings of Chasing Coral at stores packed with upwards of 60 people a store in New York, Washington D.C., Boulder, and San Francisco. At each event they invited a local non-profit, including organizations like Ceres and The Sierra Club, to highlight their work being done locally and connect guests with well-organized networks to help them get involved.
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